Drive-thru lanes are busier than ever, but more customers can slow service times and lead to greater dissatisfaction. Here's how the Dura-Glide® DT™ can help.
Everyone in the QSR industry has felt the seismic shift in changing customer habits. Today’s guests want their meals fast, convenient, and mostly to-go. The new normal is speed, convenience, and technology. From mobile apps, to in-restaurant kiosks, to delivery services, customers have more options than ever to enjoy great food in whatever way they prefer. Dine-in? That’s still an option, but in many ways, that's taken a back seat to drive-thru, online ordering, and delivery.
Rethinking the Drive-Thru Window
That's why drive-thru lanes are busier than ever. But there’s the catch: customers expect even faster service. According to recent industry stats, drive-thru times are improving, but we’re still not back to pre-pandemic speeds. In this high-stakes race, every second counts—and technology is the key to staying ahead. And smart ASRs are using tech to transform how guests are served. But there’s one area where innovation stands out: the drive-thru window itself.
Drive-thru windows have traditionally been a bottleneck, especially during peak times, to the extent that some stores resort to sending staff out the front door to hand off orders, killing efficiency and reducing revenue.
Enter (and Exit) the Dura-Glide® DT™
This is why the Dura-Glide® DT™ excels. This innovative system gives QSR teams the flexibility to switch between automatic door and window modes, adapting in real time to traffic flow. Busy rush? Open up for seamless handoffs. Slower periods? Switch back to window mode for efficiency and security. And the results are undeniable. Restaurants using new tech like the Dura-Glide® DT™ report
- Increased efficiency (77%)
- Less pressure on staff (61%)
- Reduced costs (35%)
- More revenue (33%)
By streamlining drive-thru operations, more customers are served faster, reducing labor strain, and creating a smoother, more memorable guest experience.
Serve faster. Grow stronger.
Drive-thru isn’t just a convenience anymore—it’s the heart of the QSR customer journey. By embracing innovations like Dura-Glide® DT™, franchisees can boost throughput, adapt to changing consumer demands, and drive real profitability.
Ready to improve your drive-thru?
The next chapter of QSR success starts with smarter, more flexible infrastructure—and it’s already here:
